A SEMIOTIC ANALYSIS OF SIGNS FOUND IN MR.DIY CITAYAM CENTER
Article Sidebar
Semiotic,
Signs,
Triadic model,
Retail communication
Main Article Content
Abstract
This research focuses on investigating the meaning or idea of signs at the MR.DIY Citayam Center using Peirce’s Triadic model. Using descriptive qualitative method, this research explores how signs can be interpreted and understood through their representamen, object, and interpretant. A total of 30 signs were analyzed, revealing their role in guiding customer behavior, ensuring safety, and enhancing the shopping experience. The findings highlight the effective use of iconic, indexicalm and symbolic signs in communcationg store policies and operational instructions. This study demonstrates the relevance of semiotic in understanding visual communication within modern retail spaces, contributing to a broader comprehension of how signs shape consumer interactions.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Creswell, John W. 2012. Research Design Pendekatan Kualitatif, Kuantitatif,dan Mixed. Yogyakarta: Pustaka Pelajar.
Lestari, F. D., Simarmata, R. O., Sitorus, N., & Sidabutar, U. (2021). Code and messages interpretation on COVID-19 street banner: Social semiotics. Linguistics and Culture Review, 5(S3), 1678-1691.
Peirce, C. 1931. Collected papers of Charles Sanders Peirce. Cambridge: Harvard University Press.
Van Niekerk, A. (2018). The use of indexical signs, symbols and icons in print advertising communication. Communitas, 23, 108-123.
Yasir, R. A., Kholil, S., & Yasmin, N. (2022). Representation Of Nationalism In Wonderland Indonesia Video Clip (Charles Sanders Pierce Semiotic Analysis). International Journal of Cultural and Social Science, 3(2), 402-409.