HUTAGALUNG, D. V.; RIOFITA, H. ANALISIS PERAN DAN EFEKTIVITAS CHATBOT DALAM PEMASARAN DIGITAL DI ERA E-COMMERCE" (THE EFFECTIVENESS OF CHATBOTS IN DIGITAL MARKETING E-COMMERCE). Kohesi: Jurnal Sains dan Teknologi, [S. l.], v. 5, n. 6, p. 71–80, 2024. DOI: 10.3785/kohesi.v5i6.8037. Disponível em: https://ejournal.warunayama.org/index.php/kohesi/article/view/8037. Acesso em: 7 aug. 2025.