PENGARUH PRICE, PROMOTION DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA OLSHOP CRAFTY STORE DI WATES

Article Sidebar

pdf
Issue
Vol. 16 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Published: Apr 18, 2025
Keywords:
Price,
Promotion,
Fasilitas,
Keputusan Pembelian

Main Article Content

Fitri Ana Dewi Nur Aini
Miftahul Munir
Baju Pramutoko

Abstract

This research aims to test and explain the influence price, promotion and facilities for purchasing decisions Olshop Crafty Store limit partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who make purchases at Olshop Crafty Store Wates for 1 month of research. The number of samples taken was 93 respondents, and the sampling method was used purposive sampling. Data collected through questionnaires, while analysis techniques use validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t tests, f tests and R determinant tests2. The research results show that (1) price partially has a significant effect on purchasing decisions with a sig value. 0.001 < than 0.05, (2) promotion partially has a significant effect on purchasing decisions with a sig value. 0.000 < 0.05, (3) facilities partially have a significant effect on purchasing decisions with a sig. 0.000 < than 0.05, (4) price, promotion and facilities simultaneously have a significant effect on purchasing decisions with a sig value. F 0.000 < 0.05. Purchase decision in Olshop Crafty Store Wates is influenced by these three variables amounting to 66.2% while the remaining 33.8% is influenced by other factors outside this research.

Downloads

Download data is not yet available.

Article Details

How to Cite
Fitri Ana Dewi Nur Aini, Miftahul Munir, & Baju Pramutoko. (2025). PENGARUH PRICE, PROMOTION DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA OLSHOP CRAFTY STORE DI WATES. Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 16(6), 91–100. https://doi.org/10.8734/musytari.v16i6.12301
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

H. J. Kaniu, S. Moniharapon, and S. S. R. Loindong, “ANALISIS PENGARUH MARKETING MIX (4P) TERHADAP KEPUTUSAN PEMBELIAN PADA HARDCORE GYM,” vol. 11, no. 4, pp. 1246–1256, 2023.

M. G. Made, “PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR HARIAN SUARA MERDEK,” no. 2018, pp. 1–12, 2019.

A. Andika and F. Susanti, “Pengaruh Marketing Mix Terhadap Keputusan Pembelian Parfum Di Azzwars Parfum Lubeg Padang,” Ina., pp. 1–12, 2018.

P. Bayu, Manajemen Pemasaran, Ke 4. kediri: Dimar Intermedia, 2014.

Vicky, “Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Top 100 Grand Batam Mall,” Progr. Stud. Manaj. Fak. Ilmu Sos. Dan Hum. Univ. Puter. Batam Tahun 2021, p. 60, 2021.

A. Sri Ekowati, Meilaty Finthariasari, “Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Produk Pada Eleven Cafe Bengkulu,” J. Ilm. Akuntansi, Manaj. Ekon. Islam, vol. 3, no. 1, pp. 1–14, 2020, doi: https://doi.org/10.36085/jam-ekis.v3i1.555.

A. C. Gunawan and F. Susanti, “Pengaruh Bauran Promosi Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Maybelline Di Kota Padang,” 2017.

S. F. Aristo, “PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WOLES CHIPS,” Ecobisma (Jurnal Ekon. Bisnis Dan Manajemen), vol. 6, no. 2, pp. 1–13, 2019, doi: 10.36987/ecobi.v6i2.1.

Y. A. Putri, “Pengaruh bauran promosi dan gaya hidup terhadap minat beli pada kedai kopi serasi,” J. Manaj. Strateg. dan Apl. Bisnis, vol. 2, no. 2, pp. 137–144, 2019, doi: 10.36407/jmsab.v2i2.84.

F. Tjiptono, Strategi Pemasaran : Prinsip dan Penerapan. Yogyakarta: Yogyakarta : Andi Offset, 2019.

N. L. E. Kadeari and K. K. Heryanda, “Pengaruh Gaya Hidup dan Promosi terhadap Keputusan Pembelian Layanan ‘Music Spotify Premium’ Studi Kasus pada Generasi Milenial di Bali,” Ekuitas J. Pendidik. Ekon., vol. 9, no. 2, p. 276, 2021, doi: 10.23887/ekuitas.v9i2.32533.

S. Nurhayati, “Pengaruh citra merek, harga dan promosi terhadap keputusan pembelian handphone samsung di yogyakarta,” JBMA – Vol. IV, No. 2, Sept. 2017 ISSN 2252-5483, vol. IV, no. 2, pp. 60–69, 2017.

Sugiyono, Metode penelitian kuantitatif kualitataif dan kombinasi (Mixed Methods). Bandung: Alfabeta, 2016.

A. E. Nasution and M. T. Lesmana, “Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan (Studi Kasus Alfamart di Kota Malang).,” Pros. Semin. Nas. Vokasi Indones., vol. 1, no. 2654–6493, 2018.

M. Z. Arifin, I. M. Rosyidah, and N. A. Bisari, “ANALISIS PENGARUH MARKETING MIX 7P TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada CV. Karya Apik MAN 3 JOMBANG),” vol. 2, no. 9, pp. 3039–3046, 2022.

A. Gama, W. Rustiarni, and P. Nita, “PENGARUH LOKASI, FASILITAS, DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pasar Seni Guwang Sukawati),” vol. 11, no. 1, pp. 22–30, 2016.

H. Evan and S. Christian, “Pengaruh Marketing Mix Terhadap Keputusan Pembelian Di Buono Pulp Di Surabaya,” Performa, vol. 4, no. 3, pp. 446–456, 2021, doi: 10.37715/jp.v4i3.1658.