ANALISIS STUDI KELAYAKAN BISNIS PADA PERUSAHAAN FRANCHISE : NET PRESENT VALUE (NPV) DAN INTERNAL RATE OF RETURN (IRR)

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Vol. 13 No. 2 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Published: Dec 31, 2024
Keywords:
Business Feasibility Study, Franchise Company, Net Present Value (NPV), Internal Rate Of Return (IRR),
Studi Kelayakan Bisnis, Perusahaan Franchise, Net Present Value (NPV), Internal Rate Of Return (IRR)

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Siti Nur Annisa
Universitas Pelita Bangsa
Agnes Megawati
Universitas Pelita Bangsa
Dwi Astuti
Universitas Pelita Bangsa

Abstract

ABSTRACT


This study aims to analyze the business feasibility of franchise companies using qualitative methods. This study uses secondary data from financial reports and business articles. The results of the study indicate that franchise companies have good business feasibility, with positive NPV values ​​and high IRR. Factors that affect business feasibility are investment risk, market conditions, and the company's financial performance.


Keywords : Business Feasibility Study, Franchise Company, Net Present Value (NPV), Internal Rate Of Return (IRR)


ABSTRAK


Studi ini bertujuan untuk menganalisis kelayakan bisnis perusahaan franchise menggunakan metode kualitatif. Penelitian ini menggunakan data sekunder dari laporan keuangan dan artikel bisnis. Hasil penelitian menunjukkan bahwa perusahaan franchise memiliki kelayakan bisnis yang baik, dengan nilai NPV positif dan IRR tinggi. Faktor-faktor yang mempengaruhi kelayakan bisnis adalah risiko investasi, kondisi pasar, dan kinerja keuangan perusahaan.


Kata kunci : Studi Kelayakan Bisnis, Perusahaan Franchise, Net Present Value (NPV), Internal Rate Of Return (IRR)

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How to Cite
Siti Nur Annisa, Agnes Megawati, & Dwi Astuti. (2024). ANALISIS STUDI KELAYAKAN BISNIS PADA PERUSAHAAN FRANCHISE : NET PRESENT VALUE (NPV) DAN INTERNAL RATE OF RETURN (IRR). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 13(2), 111–120. https://doi.org/10.8734/musytari.v13i2.9522
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References

Brigham, E. F., & Houston, J. F. (2020). Fundamentals of Financial Management. Cengage Learning.

Kasmir. (2020). Analisis Kelayakan Proyek Investasi dengan Metode NPV dan IRR. Jurnal Ekonomi dan Bisnis, 23(1), 1-12.

Ross, S. A., Westerfield, R. W., & Jordan, B. D. (2020). Fundamentals of Corporate Finance. McGraw-Hill.

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