Johan Manurung, Ritha F. Dalimunthe and Prihatin Lumbanraja 2024. THE ROLE OF SOCIAL MEDIA IN BUILDING BRAND AND ENHANCING CUSTOMER ENGAGEMENT FOR YOUNG ENTREPRENEURS: A LITERATURE REVIEW. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi. 5, 2 (Apr. 2024), 35–45. DOI:https://doi.org/10.8734/musytari.v5i2.2947.