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Dewi Puspaningtyas Faeni and Fatah Al Munawar 2024. THE INFLUENCE OF GEN Z: PRODUCT INNOVATION ON MARKETING STRATEGIES IN THE BOTTLED MINERAL WATER (LE MINERAL) INDUSTRY. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi. 6, 3 (Jun. 2024), 141–150. DOI:https://doi.org/10.8734/musytari.v6i3.4231.