SYAHRUL SIDIQ. PENGARUH DIFERENSIASI PRODUK, WORD OF MOUTH DAN IKLAN TERHADAP STRATEGI KEPUTUSAN PEMBELIAN UMKM. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 16, n. 5, p. 51–60, 2025. DOI: 10.8734/musytari.v16i5.12259. Disponível em: https://ejournal.warunayama.org/index.php/musytarineraca/article/view/12259. Acesso em: 5 jul. 2025.