M.DAVID AINUL MUKHOROBIN; UJANG SYAHRUL M; HERU SUTAPA. PENGARUH BRAND ASSOCIATION, PERCEIVED QUALITY, DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION STUDI KASUS PADA KONSUMEN LILA CATERING KEDIRI. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 4, n. 5, p. 87–97, 2024. DOI: 10.8734/musytari.v4i5.2486. Disponível em: https://ejournal.warunayama.org/index.php/musytarineraca/article/view/2486. Acesso em: 5 jul. 2025.