DEWI PUSPANINGTYAS FAENI; FATAH AL MUNAWAR. THE INFLUENCE OF GEN Z: PRODUCT INNOVATION ON MARKETING STRATEGIES IN THE BOTTLED MINERAL WATER (LE MINERAL) INDUSTRY. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 6, n. 3, p. 141–150, 2024. DOI: 10.8734/musytari.v6i3.4231. Disponível em: https://ejournal.warunayama.org/index.php/musytarineraca/article/view/4231. Acesso em: 5 jul. 2025.