Pahlefy, M. R., and T. A. Putri. “WHAT IS THE ANSOFF MATRIX AND HOW TO UTILIZE IT IN BUSINESS ANALYSIS?”. Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, vol. 13, no. 10, Jan. 2025, pp. 131-40, doi:10.8734/musytari.v13i10.10064.