Dewi Puspaningtyas Faeni, and Fatah Al Munawar. “THE INFLUENCE OF GEN Z: PRODUCT INNOVATION ON MARKETING STRATEGIES IN THE BOTTLED MINERAL WATER (LE MINERAL) INDUSTRY”. Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, vol. 6, no. 3, June 2024, pp. 141-50, doi:10.8734/musytari.v6i3.4231.