Vincentia Avetriwianda Sinabutar, Feronica Simanjorang, Onan Marakali Siregar. PENGARUH NOSTALGIA MARKETING DAN BRAND IMAGE TERHADAP WILLINGNESS TO PAY (STUDI PADA PENGGUNA LAYANAN NETFLIX DI KOTA MEDAN) . Musytari [Internet]. 2025 Feb. 4 [cited 2025 Aug. 7];15(4):121-30. Available from: https://ejournal.warunayama.org/index.php/musytarineraca/article/view/11289