PENGARUH FENOMENA REVENGE TOURISM DAN KUALITAS PELAYANAN TERHADAP MINAT KONSUMEN TRIPLE “E” EVENT BALI PASCA PANDEMI

Abstract

The purpose of this study was to determine the effect of the Revenge Tourism phenomenon and the quality of services provided on Triple 'E' Event Bali's consumer interest in organizing MICE and post-pandemic events. This research was conducted at the Triple 'E' Event Bali office. The sample in this study amounted to 75 respondents involving consumers who organized events with Triple 'E' Event Bali using a purposive sampling method. The data was collected by distributing questionnaires distributed to respondents to be filled in and returned to the researcher.  The analysis technique used is multiple linear regression with SPSS version 26 for Windows. The results of this study indicate that the Revenge Tourism Variable (X1) partially has a significant effect on Consumer Interest (Y) with a t_count > t_table value = 3,147 > 1,993 and a significance value of 0,002 < 0,05 Service Quality Variable (X2) partially has a significant effect on Consumer Interest (Y) a t_count > t_table value = 4,980 > 1,993 and a significance value < α = 0,000< 0,05. Revenge Tourism and Service Quality variables simultaneously affect Consumer Interest with a value of F_count> F_table = 47.811> 3.97 and a significance value < ∝ = 0.000 < 0.05.  It can be concluded that the results of this study show that Revenge Tourism and Service Quality partially have a significant positive effect on Consumer Interest in Triple "E" Event Bali, and simultaneously have a significant positive effect on Consumer Interest in Triple "E" Event Bali.

Keywords: Revenge Tourism, Service Quality, Consumer Interest