PERAN MEDIA DIGITAL DALAM PROGRAM PEMBANGUNAN BERKELANJUTAN
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Pembangunan Berkelanjutan,
Media Sosial,
Pendidikan Keberlanjutan,
Inovasi Media Digital
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Abstract
Penelitian ini bertujuan untuk menganalisis peran media digital dalam mendukung pembangunan berkelanjutan, mempengaruhi perilaku konsumen, dan inovasi dalam pendidikan keberlanjutan. Dengan menggunakan pendekatan kualitatif melalui metode studi literatur, penelitian ini mengumpulkan data dari berbagai sumber, seperti artikel akademik, jurnal ilmiah, dan laporan terkait. Hasil penelitian menunjukkan bahwa media digital, terutama platform media sosial dan pemasaran digital, berperan penting dalam meningkatkan kesadaran akan Tujuan Pembangunan Berkelanjutan (SDGs) dan memobilisasi masyarakat untuk berperilaku lebih ramah lingkungan. Media sosial juga memiliki pengaruh besar terhadap perilaku konsumen generasi milenial, terutama dalam kebiasaan belanja online yang lebih efisien dan nyaman. Selain itu, inovasi media digital seperti penceritaan digital, teknologi interaktif, dan penggunaan realitas virtual telah memberikan dampak positif dalam pendidikan keberlanjutan, meskipun masih terdapat tantangan terkait privasi data dan kesenjangan digital. Penelitian ini memberikan wawasan penting mengenai potensi media digital dalam mempercepat pencapaian tujuan keberlanjutan, namun juga menggarisbawahi perlunya upaya untuk mengatasi hambatan yang ada.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
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, Arafat, D. (2024). Innovative digital marketing for promoting SDG 2030 knowledge in Jordanian universities in the Middle East. Discover sustainability.
, Irfan, D., P. (2024). Sustainable development goals through participatory video and digital storytelling.
Bhaskar, M. (2024). Meaning and concept of sustainable development for the protection of environment and the role of India. World Journal Of Advanced Research and Reviews.
Chen, J. (2023). Social Media Addiction and Consequences in Adolescents First. Lecture Notes in Education Psychology and Public Media, 7(1), 291–296. https://doi.org/10.54254/2753-7048/7/20220823
Deswita, D., Farisal, U., Purwanto, E., Naila, S. S., Putri, K. A. W., Putri, K. W., Kamila, L. S., Mumtaz, N. F., & Pratiwi, E. E. (2024). Digital Media Consumption Trends and Changing Consumer Mindsets: A Case Study of Online Shopping Behavior. Jurnal Bisnis Dan Komunikasi Digital, 1(4), 8. https://doi.org/10.47134/jbkd.v1i4.2839
Firmansyah, D., & Dede. (2022). Teknik Pengambilan Sampel Umum dalam Metodologi. Jurnal Ilmiah Pendidikan Holistik (JIPH), 1(2), 85–114.
Hajj-Hassan, M., Chaker, R., & Cederqvist, A.-M. (2024). Environmental Education: A Systematic Review on the Use of Digital Tools for Fostering Sustainability Awareness. Sustainability, 16(9), 3733. https://doi.org/10.3390/su16093733
Ismail, G. A., & Aldous, S. M. (2024). Digital Innovation in Green Learning (pp. 307–336). https://doi.org/10.4018/979-8-3693-2987-0.ch016
J, W, K. (2022). Digital Literacy, Creativity, Knowledge Sharing and Dissemination in the 21st Century.
Jusuf, D. I. (2023). Digital Technology and Changes in Consumer Behavior: Case Study of the Millennial Generation. Jurnal Ekonomi, 12(04), 1338–1343. https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/3162%0Ahttps://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/download/3162/2504
Singh, P., & Singh, S. (2024). UNDERSTANDING SOCIAL MEDIA APPLICATION FOR SUSTAINABLE DEVELOPMENT GOALS. International Journal of Research -GRANTHAALAYAH, 12(7). https://doi.org/10.29121/granthaalayah.v12.i7.2024.5691
Steven, E., L. (2020). Strategies for Effective Information Dissemination in a ‘High-tech’ Age. Environmental Conservation.
Sureyya, Y. (2024). A Sustainable World. Advances in environmental engineering and green technologies book series.
Vitaliy, K. (2024). State policy of sustainable development on the basis of the “green economy”.
Yichen, C. (2024). . Research on the Characteristics and Influencing Factors of Economic Information Dissemination in the New Media Era. Frontiers in business, economics and management,.
Zheng, Z., Yang, H., Fu, Y., Fu, D., Podobnik, B., & Stanley, H. E. (2018). Factors influencing message dissemination through social media. Physical Review E, 97(6). https://doi.org/10.1103/PhysRevE.97.062306