DILEMA ETIKA INFLUENCER DALAM MENJALANKAN PERAN JURNALIS DI ERA DIGITAL
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Influencer Digital,
Tanggung Jawab Jurnalisme
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Abstract
Penelitian ini berjudul Dilema Etika Influencer dalam Menjalankan Peran Jurnalis di Era Digital. Penelitian bertujuan menyelidiki dilema etika yang dihadapi influencer saat mengambil peran yang terkait dengan jurnalisme. Metode kualitatif berbasis tinjauan literatur digunakan untuk mengidentifikasi perbedaan tanggung jawab etika antara influencer dan jurnalis. Influencer dituntut menjaga transparansi dalam konten bersponsor namun menghadapi tantangan dalam menjaga keaslian dan pengungkapan yang memadai, khususnya dalam kasus "finfluencer." Sementara itu, jurnalis bertanggung jawab atas objektivitas dan kebenaran informasi, meski kerap menghadapi tekanan kelembagaan serta risiko memperburuk polarisasi melalui media sosial. Algoritma yang memprioritaskan konten sensasional memperparah tantangan ini, mengancam integritas informasi. Penelitian ini menekankan pentingnya kolaborasi, regulasi, dan literasi media untuk menciptakan komunikasi digital yang lebih etis dan bertanggung jawab.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
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Bayu. “Buzzer Bin Influencer Dalam Era Jurnalisme Digital.” Independen.id, n.d. https://independen.id/buzzer-bin-influencer-dalam-era-jurnalisme-digital.
Cao, Zike, and Rodrigo Belo. “Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing,” July 14, 2023. https://doi.org/10.31235/osf.io/b8tsg.
Febrianti, Sheli. “Dampak Media Sosial Terhadap Media Mainstream: Peran Influencer Dalam Mendominasi Ruang Pers Digital.” Kompasiana.com, n.d. https://www.kompasiana.com/shelifebrianti/6767d7e6ed6415296303fbf2/dampak-media-sosial-terhadap-media-mainstream-peran-influencer-dalam-mendominasi-ruang-pers-digital.
Ghani, Hakim Abdul, Irfan Nabhani, and Hera Laxmi Devi Septiani. “Penerimaan Warganet Terhadap Berita Dari Influencer vs Media Massa (Analisis Penerimaan Pembaca Terhadap Berita Yang Dibuat Influencer vs Media Massa Di Media Sosial).” Journal Of Entrepreneurship and Strategic Management 3, no. 01 (2024): 51–69. https://doi.org/10.52434/jesm.v3i01.318.
Grochowski, Robert. “Deontologiczne Aspekty Pracy Dziennikarza.” Fides, Ratio et Patria. Studia Toruńskie, no. 2 (January 10, 2023): 9–18. https://doi.org/10.56583/frp.1956.
Ikonen, Pasi, Vilma Luoma-aho, and Shannon A. Bowen. “Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism.” International Journal of Strategic Communication 11, no. 2 (March 15, 2017): 165–78. https://doi.org/10.1080/1553118X.2016.1252917.
Iranzo-Cabrera, Maria, Maria Jose Castro-Bleda, Iris Simón-Astudillo, and Lluís-F. Hurtado. “Journalists’ Ethical Responsibility: Tackling Hate Speech Against Women Politicians in Social Media Through Natural Language Processing Techniques.” Social Science Computer Review, August 5, 2024. https://doi.org/10.1177/08944393241269417.
Krisdamarjati, Yohanes Advent. “Pemberdayaan Media Sosial Demi Menopang Jurnalisme Digital.” Kompas.id, n.d. https://www.kompas.id/baca/telaah/2022/05/10/pemberdayaan-media-sosial-demi-menopang-jurnalisme-digital.
Laursen, Eric. “The Reporter’s Responsibility: Journalists and Anthropologists.” Anthropology Today 40, no. 2 (April 2024): 1–2. https://doi.org/10.1111/1467-8322.12869.
Li, Lifeng, Zixuan (Mia) Cheng, Anouk de Regt, Jianyu Hao, and Matteo Montecchi. “Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Response Via Text Analysis: An Abstract,” 79–80, 2022. https://doi.org/10.1007/978-3-030-89883-0_22.
Marhamah, Marhamah, and Fauzi Fauzi. “Journalisme Di Era Digital.” JICOMS: Journal of Islamic Communication and Media Studies 1, no. 1 (2021): 16–37.
Piva, Leonardo Ângelo Monteiro Dal. “A RESPONSABILIDADE CIVIL DOS INFLUENCIADORES DIGITAIS PELOS PRODUTOS E SERVIÇOS DIVULGADOS NAS REDES SOCIAIS.” Revista Ft 28, no. 140 (November 10, 2024): 25–26. https://doi.org/10.69849/revistaft/pa10202411101525.
Restendy, Mochammad Sinung, and Fahri Hilmi. “Social Media Influencer: Clickbait Dalam Pusaran Etika Jurnalistik.” Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi Dan Kajian Islam 7, no. 2 (2021): 270. https://doi.org/10.37064/jki.v7i2.8654.
Steils, Nadia, Annabel Martin, and Jean-François Toti. “Managing the Transparency Paradox Of Social-Media Influencer Disclosures.” Journal of Advertising Research 62, no. 2 (June 2022): 148–66. https://doi.org/10.2501/JAR-2022-008.
Sun, Shuaihang. “Analysis of the Strong Transmissibility of Sensationalism and Its Impact in Modern Media.” Lecture Notes in Education Psychology and Public Media 56, no. 1 (July 11, 2024): 102–6. https://doi.org/10.54254/2753-7048/56/20241628.
UNIVERSITAS SLAMET RIYADI SURAKARTA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK. “Etika Dalam Jurnalisme: Tantangan Dan Peluang Di Era Digital.” FISIP.UNISRI.AC.ID, 2024.
Vivek, Roshan. “The Ethical Implications of Finfluencers Promoting Financial Products to Their Followers.” Shanlax International Journal of Management 11, no. S1-Mar (March 22, 2024): 201–7. https://doi.org/10.34293/management.v11iS1-Mar.8043.
Wojdynski, Bartosz W., Nathaniel J. Evans, and Mariea Grubbs Hoy. “Measuring Sponsorship Transparency in the Age of Native Advertising.” Journal of Consumer Affairs 52, no. 1 (March 26, 2018): 115–37. https://doi.org/10.1111/joca.12144.
Xu, Peng, Chien Sheng Wu, Andrea Madotto, and Pascale Fung. “Clickbait? Sensational Headline Generation with Auto-Tuned Reinforcement Learning.” EMNLP-IJCNLP 2019 - 2019 Conference on Empirical Methods in Natural Language Processing and 9th International Joint Conference on Natural Language Processing, Proceedings of the Conference, 2019, 3065–75. https://doi.org/10.18653/v1/d19-1303.